Captain Morgan approached us to launch a sports campaign tailored for partnerships with both NFL and MLS teams, emphasizing a the brand world of “Ugly Delicious”. Concurrently, with the debut of their new bottle design, they sought to refresh their evergreen content to showcase the brand's versatility.

Our team immediately began pre-production, crafting copy and calls-to-action (CTAs) that aligned with the campaign's objectives, and designing treatments that met both requirements and looked fresh for the brand. We designed custom sets, storyboarded photo shoots, and arranged for talent, wardrobe, and props.

Additionally, we developed team-specific content for local markets and created paid media content suitable for a variety of channels and aspect ratios, ensuring broad and engaging coverage.