Hawthorn's collaboration with Sazerac resulted in the creation of stunning imagery for their Legacy De Forge line of products. Our objective was to develop assets that could be leveraged across a range of platforms and purposes, all while highlighting the premium nature of the brand. To achieve this, we carefully selected The Apiary in Lexington, KY as the backdrop for our photoshoot. This venue's sophistication and refinement was the perfect match for the luxurious feel we wanted to convey.

Our team took a minimalist approach when revamping the brand deck, focusing on the essentials - the product and its story. We stripped away any unnecessary elements, resulting in a minimalist and luxurious presentation that accurately reflects the Legacy De Forge brand.

In short, our work with Sazerac was a comprehensive effort to bring their Legacy De Forge brands to life in a way that truly captures their luxury and premium qualities.