The Smirnoff Vodka Team aimed to generate excitement for the launch of Smirnoff Blue Raspberry, while also promoting the entire brand family as an essential addition to home bars.

Our team developed diverse content to highlight the introduction of Blue Raspberry and rejuvenate interest in the complete product lineup. We crafted a visual story around Smirnoff's flavored lemonades, with each flavor transporting viewers to a unique setting. Pink Lemonade was celebrated with a Gen Z-themed party in a pink-drenched living room, while Peach Lemonade introduced a calm, monochromatic peach cabana as a haven of tranquility. Blue Raspberry's debut was marked by a rooftop bash, set against a backdrop of cool blue tones and twinkling city lights.

The campaign peaked with the iconic beats of OutKast's "The Way You Move," infusing each scene with the rhythm of city life. This initiative celebrated the diverse flavors of Smirnoff, inviting consumers into a vividly colored world, with each environment embodying the essence of its respective lemonade flavor.