In today's competitive market, it's important for brands to stand out and offer unique experiences to their customers. Zacapa Rum recognized the need for a differentiated approach and engaged our team to create a custom cocktail kit that would enhance the drinking experience for its customers.

We teamed up with Zacapa Rum to create a unique cocktail experience by providing a custom-made cocktail kit for national accounts. The kits included essential items such as a smoking vessel, smoker, wood chips, detailed instructions, and a branded box to hold all components.

The project consisted of:

1. The development of a custom cocktail recipe that highlighted the distinct taste and aroma of Zacapa Rum. 

2. Procuring all the necessary components for the cocktail kit, including a smoking vessel, smoker, wood chips, and custom-designed instructions. 

3. Design and production of a branded box to house all the items, along with a recipe card insert and a custom menu insert that the brand team could send to prospective accounts.