Cîroc Vodka enlisted our expertise to encapsulate a year of celebrations in a multifaceted media campaign. We embarked on an extensive pre-production journey, designing eight unique sets that mirrored a year's worth of festive occasions. Beyond visuals, we devised a comprehensive drink strategy platform for use across below-the-line (BTL), above-the-line (ATL), and digital marketing efforts, including year-round activations. Our adaptable multi-aspect ratio content ensures versatility across various media channels, complemented by aspirational yet attainable social media copy poised to guide and inspire.

Our preparation was thorough, crafting a visual narrative and story-boards that celebrates each event's uniqueness. Details ranged from capturing the essence of a perfect New Year’s Eve bash to intimate, inclusive Valentine's Day scenes.

The imagery we created’s intention was to transcend traditional advertising, — and capture a lifestyle in motion that cherishes every day as a celebratory moment.