Ciroc Honey Melon Campaign Launch
Client
CÎROC
Description
Instead of stuffy traditions, we infused the Cîroc Honey Melon launch with a vibrant new perspective. In-store POS designs became canvases for a clash of styles: classic country club imagery reimagined with modern bursts of color and diverse models, reflecting a more inclusive vision of luxury.
But the impact wasn't confined to physical spaces. We provided a treasure trove of digital assets for the brand team: a mix of lifestyle and product-focused images, bursting with the energy of poolside parties, infectious laughter, and of course, irresistible Cîroc Honey Melon cocktails – all set against the backdrop of a transformed country club. Bold colors, dynamic angles, and diverse models carried the message loud and clear: this was an invitation to everyone to experience luxury in a fresh, exciting way.
The result? A campaign that challenged expectations, defied the old guard, and sparked excitement for the new flavor. It wasn't just a launch, it was a statement: luxury can be inclusive, accessible, and just as exhilarating as a perfectly mixed Cîroc Honey Melon cocktail.
Services
Photography Design
Ciroc Honey Melon Campaign Launch
Client
CÎROC
Description
Instead of stuffy traditions, we infused the Cîroc Honey Melon launch with a vibrant new perspective. In-store POS designs became canvases for a clash of styles: classic country club imagery reimagined with modern bursts of color and diverse models, reflecting a more inclusive vision of luxury.
But the impact wasn't confined to physical spaces. We provided a treasure trove of digital assets for the brand team: a mix of lifestyle and product-focused images, bursting with the energy of poolside parties, infectious laughter, and of course, irresistible Cîroc Honey Melon cocktails – all set against the backdrop of a transformed country club. Bold colors, dynamic angles, and diverse models carried the message loud and clear: this was an invitation to everyone to experience luxury in a fresh, exciting way.
The result? A campaign that challenged expectations, defied the old guard, and sparked excitement for the new flavor. It wasn't just a launch, it was a statement: luxury can be inclusive, accessible, and just as exhilarating as a perfectly mixed Cîroc Honey Melon cocktail.
Services
Photography Design
Ciroc Honey Melon Campaign Launch
Client
CÎROC
Description
Instead of stuffy traditions, we infused the Cîroc Honey Melon launch with a vibrant new perspective. In-store POS designs became canvases for a clash of styles: classic country club imagery reimagined with modern bursts of color and diverse models, reflecting a more inclusive vision of luxury.
But the impact wasn't confined to physical spaces. We provided a treasure trove of digital assets for the brand team: a mix of lifestyle and product-focused images, bursting with the energy of poolside parties, infectious laughter, and of course, irresistible Cîroc Honey Melon cocktails – all set against the backdrop of a transformed country club. Bold colors, dynamic angles, and diverse models carried the message loud and clear: this was an invitation to everyone to experience luxury in a fresh, exciting way.
The result? A campaign that challenged expectations, defied the old guard, and sparked excitement for the new flavor. It wasn't just a launch, it was a statement: luxury can be inclusive, accessible, and just as exhilarating as a perfectly mixed Cîroc Honey Melon cocktail.
Services
Photography Design
![Ciroc Honey Melon Campaign Launch](https://framerusercontent.com/images/JH3V8Q1HmT9cEAsD7edGtg1ba3U.jpg)
![Ciroc Honey Melon Campaign Launch](https://framerusercontent.com/images/DxY6xcKzno7Xg9lyKnV8UI0avwc.jpg)
![Ciroc Honey Melon Campaign Launch](https://framerusercontent.com/images/DsbJto6WEh1giUR4EpMBaZ7lpuU.jpg)
![Ciroc Honey Melon Campaign Launch](https://framerusercontent.com/images/OqfkJAury8Kj1nHVpfWOEW6cQ.jpg)
![Ciroc Honey Melon Campaign Launch](https://framerusercontent.com/images/UnaQRKUqmKpJAId7SEM29z1oc.jpg)
![Ciroc Honey Melon Campaign Launch](https://framerusercontent.com/images/PRNmsN3d7CMoj6EVO5NLSzTTak.jpg)
![Ciroc Honey Melon Campaign Launch](https://framerusercontent.com/images/eO7jh1aUiUxReSvOQoNVc0f8.jpg)
![Ciroc Honey Melon Campaign Launch](https://framerusercontent.com/images/ZI4Mw5t7H4JjiinFEd6E47AA.jpg)
![Ciroc Honey Melon Campaign Launch](https://framerusercontent.com/images/lBRG9s12gbRnGEqM6Lh2rCHdhwc.jpg)
![Ciroc Honey Melon Campaign Launch](https://framerusercontent.com/images/d2NYzuKsFdgGTVIg52eFRBy4cGA.jpg)
![Ciroc Honey Melon Campaign Launch](https://framerusercontent.com/images/oodpbY2WHgK2ygWlkVZU0UtgV7k.jpg)
![Ciroc Honey Melon Campaign Launch](https://framerusercontent.com/images/kSt1Iigk7odbCAiT6hJlU7LFDpg.jpg)
1477 S Brook St.
Louisville, KY
40208
© Hawthorn Innovations 2023
1477 S Brook St.
Louisville, KY
40208
© Hawthorn Innovations 2023
1477 S Brook St.
Louisville, KY
40208
© Hawthorn Innovations 2023